Sponsorship: why companies should get involved

18th August, 2021

Magnus Group Ltd is currently sponsoring or giving resources to various community-based clubs, sports clubs and events. As a family-run road haulage and warehousing business, contributing to the local community where their team lives, is a key part of their culture and values. There is, without doubt, a “feel-good” factor of helping young people play sport, or supporting the local cancer hospice. That alone is motivation enough for Magnus Group to get involved with such ventures. However, as with any business spend, there needs to also be a business advantage to the spend. Many events and clubs rely on sponsorship from businesses to be able to survive. It is however a mutually beneficial relationship, and a great marketing tool to use.

If you are wondering whether sponsoring a local group or club, is a good option for your business here are just a few of the benefits:

Brand Awareness

When the local youth team are playing football, the kit is being seen by every team in their league, their coaches, friends, and family. With your company name on their kit, you are improving your brand awareness. Your name, logo, and colours will be recognisable by a group of people you may not have reached out to before. And remember the Mum or Dad on the sideline, maybe your ideal client.

 

Trust

Being seen as a company that is supporting the local community and “giving back” evokes a feeling of trust. People will trust your product or service, your marketing messages, and your brand more as you are involved in the community and “one of them”. Even if people haven’t used your services, it will encourage “word of mouth” advertising.

 

Community / Local

Being seen as local and part of the community can be a great benefit. The community will start to feel responsible for your business, and its success. Those being sponsored need you to be successful and continue supporting them, so they become fans and you become integrated into the community.

 

Corporate Social Responsibility and Recruitment

Employees look for more than the pay rate now. How an employer contributes to the community, supports charities, and looks after employee well-being are all factors that are considered when moving jobs. Being known as a company that is involved in the local community, and supporting and helping others, can attract employees.

 

Perks

Let’s face it we all like a few perks, and if we are invited to an opening event giving us a networking opportunity, or get tickets to a match, it is all a benefit. Perks of sponsorship can present networking and marketing opportunities with a different market.

 

Marketing Content

Content Strategists love it when their clients sponsor events and get involved in the community! It provides great social media content which can appeal to a wider audience than perhaps the core business subject. Wishing teams luck in upcoming matches, commenting on their social media posts as a business, and staying visible on their social media accounts is all great exposure.  Whilst we may love our road haulage, warehouses, and international freight having content about other subjects which a wider market can relate to is a great boost!

 

The hard decision is choosing what part of the community to get involved in as so many clubs and areas would love corporate support and some financial help. Unfortunately, however big your heart, it is impossible to say yes to everyone.

Magnus Group Local Community Sponsorship

Magnus Group has four areas of sponsorship at the moment in the local community, all with an emotional motivation driving the involvement: with the business benefits listed above coming second.

The Suffolk U14s cricket team: Olly Magnus has always been sport-mad and played for Suffolk as a youth. His son seems to have inherited his passion and skills in cricket and is currently part of the Suffolk U14 cricket team. The Magnus name being on the kit gives great exposure not only in Suffolk but nationwide.

Trimley U18s football: an employee asked if Magnus would support this local youth football team. Keen to support not only the local community, but their employees’ interests, Magnus Group Ltd jumped at the opportunity.

Ipswich Town U16: Olly has had a season ticket at Portman Road for as long as he can remember. Supporting the Academy and the young talent coming up is a great sponsorship opportunity. Not only does the kit and programme advertise Magnus, but the perks are great with this one!

St Elizabeth Hospice Art Trail 2022: Magnus Group is proud to be the logistics partner for the Big Hoot in 2022. With the previous art trail raising a massive £260,000 for the Ipswich based hospice, it will provide essential services to the Suffolk community. An interesting challenge to be undertaken in the hours of darkness. Watch this space!

 

Magnus Group National Sponsorship

As well as the four local community sponsorships, Magnus has also sponsored a national sports activity by being one of the sponsors of a racing car. Anyone who knows Olly will know the boy in him loves the idea of the speed and thrill of the race. The exposure of having your name and logo on a car at Silverstone brings sponsorship to a whole different level.

 

Magnus Group, a haulage, warehousing and freight forwarding logistics company, is based just outside Ipswich, Suffolk, ideally placed to serve the Port of Felixstowe with direct road links to the Midlands, the North and London.  If you would like to know more about our warehousing, transport or global forwarding teams call us on +44 (0) 1473836600 or email on commercial@magnusgroup.com. We advertise our driver jobs on our company website: if you would like to join our team, follow our LinkedIn company page and check out our website.

 

 

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