Olly Magnus would argue that he hasn’t rebranded Magnus Group. He has enhanced and developed a brand that has always been there for the past 50 years.
What is branding?
Branding is the promise you make to your clients and team. It’s how you build and enforce your reputation. It’s an organisation’s strategy and determiner for how things are done, encouraging relationships and trust. It can evoke an emotional response which in turn results in loyalty. Magnus Group is proud of its reputation as a haulage company that provides excellent customer service and flex to meet the customer’s needs.
Branding starts internally based on principles and values: on how people are treated, how communication is managed, and how business is done. When the branding is strong internally, it will naturally move outwards to your clients and marketplace. Put simply, a loyal and happy workforce result in a loyal and happy customer base: which is exactly what Magnus Group has.
Branding is something that needs to be at the forefront of every action and decision. Branding should be consistent across all interactions: how the telephone is answered, how emails are responded to, the presentation of staff and equipment. It defines who you are. It’s the making, communicating and delivering a promise.
The brand originates with their culture. The culture that has always been in Magnus Group is based on people, quality, and caring. A family business based on teamwork.
Olly has updated the logo and colour scheme in the past eighteen months. The use of “M”, with a striking green and black contrast, is based on the founder’s, Olly’s Dad, original colour scheme and logo. From office walls to coasters, buffs and umbrellas, the strong colour theme and “M” is prominent throughout the site. The lorries have the striking livery, even down to the bright green straps. Magnus Group is now visually memorable. Their lorries are noticed and recognisable on the road, and when clients visit the site the branding is visually consistent.
The logo and colour theme are just a small part of branding. Great branding is when the logo reminds people of the ethos and approach of the company. That message, and recognition, is what has been improved and developed in recent months. Teamwork, honesty, integrity and fun are the core values of Magnus Group. These values which build the brand are consistently reflected in social media, policies and working practices.
#teamwork appears in nearly every LinkedIn post Olly writes. He consistently links the success of the company to the wider team and the teamwork approach that is taken. All new team members have their photo taken with their “team jacket” in front of a TEAM graphic illustrating the ethos that Together Everyone Achieves More.
Olly’s LinkedIn account shows a cartoon sketch banner with the words – Logistics, Laughter and Loyalty. He wants everyone to enjoy coming into work and strongly believes that the team who can laugh together will be loyal and successful.
If you haven’t yet connected with Magnus, or Olly, and want to see how the branding is refected on LI you can see the pages here:
The strong branding message, across the logo and working practices, means that the name Magnus, Magnus Group and the striking green and black colour scheme, is recognised as the leading haulier and warehouser in the East of England.
Magnus Group is based in Great Blakenham, just outside Ipswich, ideally placed to serve the Port of Felixstowe with direct road links to the Midlands, the North and London. With 225,000 square feet of state-of-the-art warehousing, with 20,000 racked spaces, Magnus Group manages warehousing and storage needs, freight forwarding and pallet distribution as well as road haulage.
Tags: Freight Forwarding, Haulage, Pallet Distribution, warehousing
Categorised in: Newsletters
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